Product strategy & roadmap
A clear product direction, prioritized roadmap and measures of success to guide investment and delivery.
Field notes on building AI that fits the way people work. Real workflows, useful experiments, and lessons from healthcare and beyond.

Healthcare workflows, applied AI, and the practical work of building products.
Product leadership across

A Head of Product who sets strategy and ships production code, with a bias toward AI that earns its place in the product.
Fifteen-plus years building AI, mobile, and platform products across healthcare, fintech, and SaaS, at Optum, Truckstop, PwC, ADP, and Symplast. Today, my own products give me a place to test ideas directly: healthcare workflows in HaloPT and an AI concierge in Stay in Lakeland.
I care about the parts of the job AI can't do: finding the problem worth solving and the judgment to ship the right thing. The field notes document the observations and experiments behind that work.
Product work across healthcare, benefits, marketplaces, payments and education. Experience with both established teams and new ventures.
Built the AI concierge in Stay in Lakeland and the therapist-reviewed workflows in HaloPT. The work includes both product decisions and implementation details.
Owns strategy end to end (APIs and marketplaces, payments, SSO, and accessibility) and reports the tradeoffs to the board in revenue, retention, and cost.
Product leadership isn't only strategy decks. These are products I designed and built myself in 2026.
Execution-first training and community for product leaders. 1,000+ members, real projects, mentorship, a jobs board.
A production AI concierge that answers guests across voice, SMS, and web from one brain, grounded in live local data. A business I founded and run.
Autonomous AI newsletter for engineers and PMs; aggregates RSS, Reddit, GitHub and HN into a weekly digest.
Software for independent in-home PT: signed SOAP notes, home programs, and physician updates.
Independent EHR research and clinic-side ombuds for aesthetics, plastics, and medspa. Clinic pays.
Chat-first AI nutrition coach for people who won't log meals. Three-second voice or photo logging on edge AI.
Focused engagements for deciding what to build, where AI belongs and how to improve a product.
A clear product direction, prioritized roadmap and measures of success to guide investment and delivery.
An assessment of where AI fits, a scoped pilot and acceptance criteria for deciding whether to take it further.
A review of the customer journey, prioritized recommendations and an implementation brief your team can act on.
Product experience across healthcare, marketplaces, benefits, education and travel, alongside an independent AI build.
Stay in Lakeland · Independent build
A live guest concierge grounded in local data, with booking-aware access and a handoff to a human. A closer look at the product and the decisions behind it.
Symplast
Healthcare software leadership across product, design and engineering.
Optum
Mobile product strategy for patient-facing healthcare experiences.
Truckstop
Product direction for carriers finding and evaluating freight on the move.
ADP
Benefits selection and administration for employees and employers.
Open English
Language-learning experiences for learners and the organizations supporting them.
Spirit Airlines
Mobile travel experiences with attention to localization and accessibility.
Recommendations from the leaders and engineers I've built with.
“I had the pleasure of working with Oscar at Symplast, where he managed our engineering team. Oscar is the kind of manager every engineer hopes to have: approachable, supportive, and an exceptional problem solver. No matter how complex the challenge, he was always willing to help, provide guidance, and remove obstacles so the team could succeed. He creates an environment where engineers feel trusted, encouraged to grow, and empowered to take ownership.”
Senior Mobile Engineer · React Native & Expo Specialist
“Working with Oscar has been an absolute privilege. He is a truly exceptional leader: visionary, highly strategic, and capable of seeing not only where the world is heading, but the exact steps required to turn those big ideas into reality. What constantly amazes me is his ability to keep pace with multiple complex projects at once without ever losing sight of the big picture. Above all, Oscar is a deeply kind person who puts the human being first.”
UX Designer · Product Designer
“Oscar is a thoughtful, strategic, and execution-driven product leader who played a key role in transforming Truckstop's mobile experience into a high-value e-commerce platform. His ability to align product strategy with business growth and drive cross-functional success makes him an invaluable asset to any team.”
SaaS Product Leader, Platform Specialist
“Oscar is an incredible product leader and an equally great team leader. He led a number of efforts for Spirit within the mobile app space, including localization, accessibility, and personalization. His ability to break down problems into actionable steps empowers his team with confidence. Oscar might have the most impressive executive communication skills I have seen.”
User-Centric. Mobile First.
“Working with Oscar as a Product Manager was a standout experience. Unlike many PMs, Oscar has a strong grasp of technical concepts and strikes a rare balance between engineering, architecture, and user experience. His leadership created an environment where both product and engineering thrived.”
Software Engineering Manager
“I worked closely with Oscar on a number of initiatives, and relied on him to bring energy, passion and vision to a range of the challenges and opportunities created by our growth. He is a relentlessly entrepreneurial thinker who brings intensive focus resulting in great outcomes.”
Product @ Deluxe | AI & Fintech Leader
“Oscar was able to establish deep trust and relationship with the team and key stakeholders in a very short time. He is highly organized with a sharp focus towards customer experience, highlighted in all aspects of his work whether wire-framing with UX, architectural approach with engineering, or shaping product vision with business leaders.”
Cloud Transformation | AI/ML Solutions
“Working with Oscar Ibars was an inspiring experience. His mobile-first innovation strategy and seamless platform coordination accelerated value delivery for carriers. His creativity in Spanish localization ensured high-quality experiences on time, despite backend constraints. He's a visionary product leader who turns ideas into impact.”
Principal Product Manager @ Truckstop
“I rarely come across real talents who stand out like Oscar. His ability to handle multiple projects while managing multiple senior team members was unlike any I've seen before, and made a dramatic increase in the productivity level of our company. As a team member or a leader, Oscar earns my highest recommendation.”
CEO @ CruisingStores
Start with one workflow, then decide whether a focused sprint or ongoing product leadership fits. The first step is a conversation.
One workflow, a clear next decision.
Fixed scope
Best for: Teams deciding where product or AI work will be useful.
Senior product leadership on a fractional basis.
Ongoing · 1–2 days/week
Best for: Founders and teams that need a product leader now.
A senior sounding board for your product and AI bets.
Monthly retainer
Best for: Product leaders who want an experienced second brain on call.
Think there might be a fit?
Not sure which fits? Book 20 minutes and we'll figure it out.